Zelty.AI Brazilian Market Entry Strategy

Proposal by Arrow Digital Group - Your Brazilian Soft Landing Partner

🇧🇷

Brazilian ISP Market Size

$42.2B USD

🎯

Target SME ISPs

1,500 companies

⚠️

Lost Opportunity Cost

$900K/year

💡

Arrow Partnership Advantage

$345K savings

Strategic Options Analysis

Compare three pathways for entering the Brazilian ISP market

❌

No Brazilian Market Entry

Missing South America's largest ISP market

Annual Lost Revenue-$900,000

3-Year Lost Revenue-$4,320,000

Market Share Missed5% of SME ISPs

Contracts Missed75 potential contracts/year

🏗️

Direct Market Entry

High risk, slow, expensive

6-Month Investment$369,944

Expected Revenue$36,000

Net Position-333,944

Time to First Contract6 months

🤝

Arrow Digital Partnership

Fast, lean, profitable

6-Month Investment$48,000

Expected Revenue$60,000

Net Position+12,000

Time to First Contract2 months

Arrow Partnership: Month-by-Month Progression

Track cumulative costs, revenue, and net position over 6 months

Break-even Point

Month 3 - First contract signed

Net Position by Month 6

$40,800 positive cash flow

Investment Comparison

Direct entry vs Arrow partnership cost breakdown

Direct Entry Costs

Total: $369,944

Arrow Partnership Costs

Total: $48,000

Partnership Milestone Progression

Phased approach with clear deliverables and escalating investment

Phase 1: Foundation

$1,000/month

Duration: 2 months average

Milestone: Dedicated SDR in Florianópolis

Deliverable: Lead generation & qualification

Phase 2: Demos

$2,000/month

Duration: 2 months average

Milestone: First qualified demo booked

Deliverable: Demo preparation & execution

Phase 3: Implementation

$3,000/month

Duration: Ongoing

Milestone: First contract closed

Deliverable: Mid-level developer for onboarding

💰

Success Fee

30% of contract

Duration: Per closed deal

Milestone: ISP contract signed

Deliverable: 10% to SDR, immediate revenue

Brazilian ISP Market Opportunity

Total ISPs in Brazil

8,000

Target SME Segment

1,500

Current AI Penetration

15%

Average Contract Value

$12,000

Arrow Partnership Advantages

⚡

Time Advantage

4 months faster

First contract in 2 months vs 6 months

💰

Cost Advantage

$345,944 savings

87% cost reduction vs direct entry

🛡️

Risk Reduction

Zero legal setup

Use Arrow's existing Brazilian entity

📈

Revenue Advantage

67% more contracts

5 contracts vs 3 contracts in 6 months

Ready to Accelerate Your Brazilian Market Entry?

Let Arrow Digital Group be your soft landing partner in Brazil

Arrow Digital Group LTDA

Florianópolis, Santa Catarina, Brazil

Email: marcos.antonio@arrowdigital.group